Event Registration - Art League of Henderson County
Marketing Yourself as an Artist
9/11/20261:00 PM - 3:00 PM EST
Location: Art Place Gallery, 730 Locust Street, Hendersonville
Event Description
Instructor: Diane Dean
Date: 9/11/2026
Time: 1 pm - 3 pm
Members: $20 Non-Member: $25
Great artwork deserves great presentation. Whether you're applying to juried exhibitions, art festivals, galleries, or grants, the way you describe yourself and your work can make all the difference.
In this workshop, Diane Dean draws on her experience as an exhibiting artist, former Adobe Systems executive, nonprofit Executive Director, grant writer, and instructor to help artists create the professional marketing materials they need to stand out. Having participated in art festivals herself and taught workshops on artist marketing, Diane provides practical tools that artists can begin using immediately.
Participants will learn how to write compelling artist statements, describe their creative process, prepare biographies and artwork descriptions, write press releases, and create engaging social media content. The workshop will also introduce ways to use AI tools to make marketing easier while maintaining an authentic artistic voice.
Topics include:
Ideal for artists at every stage of their career who want to present themselves professionally and confidently.
Date: 9/11/2026
Time: 1 pm - 3 pm
Members: $20 Non-Member: $25
Great artwork deserves great presentation. Whether you're applying to juried exhibitions, art festivals, galleries, or grants, the way you describe yourself and your work can make all the difference.
In this workshop, Diane Dean draws on her experience as an exhibiting artist, former Adobe Systems executive, nonprofit Executive Director, grant writer, and instructor to help artists create the professional marketing materials they need to stand out. Having participated in art festivals herself and taught workshops on artist marketing, Diane provides practical tools that artists can begin using immediately.
Participants will learn how to write compelling artist statements, describe their creative process, prepare biographies and artwork descriptions, write press releases, and create engaging social media content. The workshop will also introduce ways to use AI tools to make marketing easier while maintaining an authentic artistic voice.
Topics include:
- Writing an artist statement that tells your story
- Creating artist biographies and resumes
- Describing your artwork and techniques
- Writing effective exhibit and festival applications
- Preparing press releases for exhibitions and events
- Creating social media posts that engage collectors
- Building a consistent artist brand
- Using AI as a writing and marketing assistant
Ideal for artists at every stage of their career who want to present themselves professionally and confidently.